#UFGC21

Europe’s largest event for sustainable cities.

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Here we come, Rotterdam!

June 16-18 | 2021

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  /  Soraya Axelsson

Soraya Axelsson

“If you want to make change, the only way to do it, is to get started”. For the experienced leader, change manager and innovation strategist, Soraya Axelsson, these are not just empty words, but a philosophy to live by. According to her, no challenge is too hard or impossible if you want to make real changes.

Soraya is the Head of the City of Helsingborg’s initiative H22 – The Making of a Smarter City that leads up to a 35-day long international city expo taking place in 2022. But H22 is about more than just a single event; it is a long-term investment in innovation, welfare and sustainability. With this initiative, Helsingborg provides a platform to explore, test and showcase new standards and ideas and, ultimately, to create change.

Photocredit © ateljelena