Gerben van Straaten
Gerben van Straaten is the CEO of World of Walas and helps cities to draft sustainable policies, to bring urban innovations to cities, and to do large scale projects where he and his team grow social-economic background for local use.
Gerben is currently focusing on a series of international urban projects on 4 continents that starts with their Phoenix West project in partnership with the city of Dortmund and many innovators, a large scale and complete urban area development, the first one of a series of large endeavours they are undertaking. Gerben believes that humans caused changes to go so fast that we constantly have to innovate to heal what they destruct and to innovate does not help anymore. Collaboration with many is the key to success.